Investment Property Management
Partnership

URBANISTA DOES NOT EXCEL IN JUST ONE ASPECT OF CONDOMINIUM SALES OR MARKETING – WE ARE ALL ENCOMPASSING IN CONDOMINIUM SALES, MARKETING, PROPERTY MANAGEMENT, RENTAL LOCATION SERVICES, MARKET RESEARCH, TRAINING AND MARKET POSITIONING.

OUR UNIQUE APPROACH IS CUSTOMIZED FOR DOWNTOWN ORLANDO’S LUXURY HIGHRISE CONDOMINIUMS. OUR TEAM OF MARKET STRATEGISTS BRINGS UNPARALLELED EXPERTISE, PASSION AND PROFESSIONALISM TO EVERY RELATIONSHIP AND COMMUNITY... POSITIONING URBANISTA FOR OPTIMUM SUCCESS.

WE DISTINGUISH OUR SERVICES WITH A TEAM OF HIGHLY TRAINED REALTORS WHO ARE DEDICATED TO THE SUSTAINABILITY OF DOWNTOWN'S CULTURE AND URBAN WALKABLE LIFESTYLES. URBANISTA PROVIDES MORE THAN JUST RESEARCH – IT PROVIDES THE INSIGHT TOWARDS THE DYNAMICS OF AN EVER-CHANGING MARKETPLACE TO ENSURE THAT OUR RECOMMENDED STRATEGIES ACHIEVE YOUR GOALS.


WE OFFER A COMPREHENSIVE MENU OF SERVICES FOR RESIDENTIAL PROPERTY OWNERS AND REAL ESTATE INVESTMENT FIRMS. OUR MISSION IS TO DELIVER THE BENEFITS OF OUR COMBINED KNOWLEDGE, EXPERIENCE AND SKILL- ALONG WITH REASONABLE PRICES, INTEGRITY AND PRIDE IN A JOB WELL DONE.

FOCUS
  • A Central Florida based company with over 25+ years of experience in condominium sales, management and marketing in Orlando
  • 2016 - #1 Downtown Orlando brokerage with 22.6% market share
  • Successfully sold more than $3.6 billion in condos

WE ARE HIGHRISE CONDOMINIUM EXPERTS WHO DEVELOPERS, LENDERS AND ASSET MANAGERS SEEK OUT FOR COMPREHENSIVE, CUSTOMIZED REAL ESTATE STRATEGIES AND SOLUTIONS. URBANISTA PROVIDES VISIBLE RESULTS THROUGH A DEPTH OF EXPERIENCE, CREATIVITY, ENTHUSIASM AND THE REGION'S TOP-PRODUCING SALES AGENTS.

URBANISTA’S OBJECTIVE IS TO BECOME YOUR PREFERRED PARTNER IN MANAGEMENT, SALES AND MARKETING. OUR SUCCESS IS BUILT ON “WORD OF MOUTH” REPEAT BUSINESS. WE INCORPORATE THE MOST INNOVATIVE AND CREATIVE IDEAS, WHICH SETS US APART FROM OUR COMPETITION.

APPROACH

THE REAL ESTATE MARKET IS CONSTANTLY EVOLVING… SO ARE WE. URBANISTA OFFERS OUR INVESTORS A REFRESHED, STRATEGIC APPROACH TO CONDOMINIUM MANAGEMENT, SALES AND MARKETING BY UNDERSTANDING EACH COMMUNITY’S UNIQUE POSITION IN ITS RESPECTED LOCAL MARKETPLACE AS WELL AS THE DISTINCT CHALLENGES THAT EACH FACE. OUR PROGRAMS ARE CONSTANTLY EVOLVING, AS ARE OUR RECOMMENDATIONS TO SUCCESSFULLY SELL, LEASE AND MANAGE IN AN EVER-CHANGING REAL ESTATE MARKET.

ALTHOUGH MARKETING, SELLING, MANAGING AND LEASING HIGHRISE COMMUNITIES ARE URBANISTA’S ULTIMATE OBJECTIVE; WE REALIZE THIS IS ONLY A MINOR PART OF EACH CONDOMINIUM ASSOCIATION’S LONG TERM PLAN. OUR EXPERIENCE WITH HIGHRISE CONDOMINIUM PROJECTS GIVES US A HEIGHTENED SENSITIVITY TO MARKET POSITIONS IN SALES-RENTAL TRENDS, TENANT RIGHTS AND LEGAL DEMANDS. URBANISTA DESIGNS AND OPERATES A PROPRIETARY ONSITE REAL ESTATE SERVICE WITH A HYPER FOCUS TOWARDS SERVICING EACH COMMUNITY. ADDITIONALLY, URBANISTA WORKS CLOSELY WITH EACH HOA/BOD TO DESIGN AND OPERATE A PROPRIETARY SALES & MARKETING PROGRAMS, SERVING BOTH PROSPECTS AND CURRENT OWNERS. FURTHERMORE, KNOWING THAT WE PRIDE OURSELVES ON LONG-TERM RELATIONSHIPS WITH EACH HOME OWNER AND/OR TENANT; WE WILL HELP CULTIVATE THIS RELATIONSHIP WITH A “CUSTOMER SERVICE FIRST” APPROACH.

OPERATIONS

URBANISTA’S INFRASTRUCTURE OF DEDICATED CONDOMINIUM SALES – RENTALS AGENTS WILL SUPPORT AND SUPERVISE ALL ASPECTS OF THE SALES AND MARKETING PROGRAMS TO ENSURE THAT EACH HIGHRISE COMMUNITY ACHIEVES ITS INVESTMENT GOALS AND OBJECTIVES.

MARKETING

Urbanista will coordinate and manage marketing is responsible for maintaining and managing all aspects within the future marketing plan to include advertising coordination, websites, online posting ads, special event planning, signage, and marketing collateral. Urbanista marketing provides an unmatched infrastructure that is involved in all aspects.

FINANCING

In general, Condo Loans are more complex than purchasing a single family or town-home. There are additional requirements for Florida condo associations that do not exist in other typical Florida mortgage transactions. The condo must be approved via condo association questionnaire before buyers can achieve financing towards a Florida condo. Urbanista employs financing strategies that entice potential buyers. From local and national lender relationships, we can quickly pursue FHA, Nonconventional and Conventional financing offering loan programs to fit any potential buyer's budget.

BUY vs. RENT

“Today’s renters are tomorrow’s buyers” It is now better to own a condominium than to rent in downtown Tampa and Orlando. Per an analysis by the real estate site Trulia, it’s 38% cheaper to own (including mortgage, insurance, taxes and maintenance) than to rent. There are two key reasons for this amazing advantage: 30-year fixed mortgage rates are still at historically low levels (a little over 4%) and rents have been rising faster than home prices. Urbanista has devised Buy vs. Rent seminars to covert condominium renters into buyers.

TRAINING

We believe that no matter how seasoned or experienced a sales person may be both sales and product training are the keys to our success. Outstanding product knowledge will give our team credibility and will allow for a critical sales path.

Prior to our onsite involvement with sales and rentals, we will implement a two-week training course that will take place in four parts prior to taking over:

  • Product Training. Our sales team will become experts in every detail of the product from measurement of each floor plan, to reviewing the product specifications, to understanding the finishes and backend process.
  • General Sales Training. This is designed to help our sales people think “out of the box”. Our “back to basic” and “keep it simple” principles have been integral parts of Urbanista’s success.
  • Presentation Training. Urbanista tailor’s sales presentations exclusively for each tower and individual condominium. We choreograph and implement critical path sales for the building.
  • Market Knowledge. Our sales team are experts in the Downtown Orlando Highrise market and are thoroughly knowledgeable of all competitive condominium/apartment projects on the market. They are aware of each properties price point, square footage, finish level, amenities, and incentives.

 

Experience
  • Record: Our growth in Downtown Orlando is unprecedented. Our past successes indicate our commitment to Downtown Orlando’s overall communal success.
  • Infrastructure: Systematic approach, strategic positioning, marketing management, event coordination, agent training, preferred mortgage partners, vendor network relations, and HOA/BOD relations are all supported by our internal structure and focused staff.
  • Systematic: With our unequalled record, our infrastructure has been perfected to offer a unique, proprietary approach to each highrise community and subsequently Home Owners Association.
  • Mentality: Our team is your team. Lead by Thomas Allen, our team of experts are seasoned real estate specialists and experienced marketers.
  • Knowledge: We are simply involved and experienced with Urban Luxury Condominium complexities. With your goals in mind, we will oversee programs that will help insure a strong market absorption and inventory control to maximize each community’s market position and equity.
Proven

Urbanista Brokers have been leading real estate sales and marketing in Downtown Orlando for 25+ years… having sold & leased billions of dollars in Downtown Orlando real estate, one property at a time.

  • 55 West in Downtown Orlando, performed sales and marketing as condominiums.
  • The Waverly at Lake Eola, a 23-story high-rise located in downtown Orlando, sold out in just eight months at an average of $294 per square foot.
  • The Metropolitan at Lake Eola in Downtown Orlando, a 128-unit conversion of the historic Harley Hotel in downtown overlooking Lake Eola, sold out in just 72 hours.
  • The Grande in Downtown Orlando sold 100% of their 364 homes in a four-month period at $213 per square foot.
  • The Wellesley in the quaint College Park neighborhood of Orlando has sold out of all 107 homes in Phase I at an average price point of $297 per square foot. Sales in Phase II are underway with 28 out of 40 homes sold at an average price of $346 per square foot.
  • Solaire at the Plaza, in Downtown Orlando, sold out of all 306 homes in just one week at an average price point of $289 per square foot and property manage 37 individual investor units.
  • Park North in Downtown Orlando, manage, sold and marketed the 303-unit conversion of the EPOCH Cheney Place in the heart of downtown Uptown Distinct, sold out in just 48 hours. Closed 100%
  • 1 Eola South in Downtown Orlando developed and sold 100% of their 23 condominiums at $283 per square foot.
  • Osceola Brownstones in Downtown Orlando developed and sold 100% of their 26 townhomes at $228 per square foot
  • Thornton Park Central in Downtown Orlando developed and sold 100% of their 67 condominiums at $209 per square foot.
  • The VUE in Downtown Orlando, sold $27 million and property manage 42 individual investor units. Created and implemented the rental program for Westminster.
  • 101 Eola in Downtown Orlando, sold $11 million in initial offering and property manage 17 individual units. Created and implemented the rental program for RE Inverlad.
SERVICES
  • Foreign National Sales
  • Non-Warrantable Financing
  • Lead Qualification
  • Brokers Opens, Events
  • Open House
  • Current Rental & Sales Listing Sheet
  • Active Street Window Listings
  • Pre/Post Move In Follow Up
  • Pre/Post Walk Unit Through’s
  • Freight Elevator Management
  • Construction Vendor Services Management
  • Cleaning Services Vendor Management
  • Vendor Insurance Management
  • Enforcement of Owner Insurance Policies
  • Escrow Services
  • Accounting Reports and End of Year Summary Reports
  • Collection and Disbursement of Rents
  • ACH Direct Deposit
  • Investigate Tenant Complaints
  • Vendor Service Requests & Management
  • Eviction Services
  • Archival Photography
  • Move-Out Inspections
  • 3 Day Notices
  • Unit Inspection
  • MLS Marketing Management
  • Google/SEO Analytics
  • Online Classifieds
  • Social Media
  • Target Marketing
  • Online Application Process

Urbanista has created a unique property management approach by providing a Boutique Environment with Corporate Results. Customer Service is the Key to our Success in Downtown Orlando Real Estate. Specializing in Property Management, Urbanista is committed to building long term relationships with landlords, developers and sellers while providing the best professional service to buyers and renters. Our Showroom is located in the 420 East Building on Church Street… Come on by.